Design a livery for the 2019 Pikes Peak Hill Climb car embodying the brand language of Bluewater Performance.
- By Bluewater Performance
Wrap Livery #1
We used the companies colors to highlight the wider body components around the headlights, as well as the rear over-fenders. We also used the color train in/out to show speed and aggressive lines.
Wrap Livery #2
After meeting with the other stakeholders, we decided to move with a lighter color scheme. We also introduced a geometric pattern making a progressive fade to highlight the wide and aggressive rear end. Keeping the Front headlight accents and logo patterning.
Wrap Livery #3 -
We then were running too close to raceday so we opted for a non-printed vinyl. Thus, a simple Die-Cut patterning was the new constraint.
Wrap Livery #4
- After some deliberation, we decided to show off our one-off carbon body and cover the remaining metal components, so we dialed back the coverage.
Sticker and T-Shirt Artwork
Test-Fitting Brand Placement
More Coming Soon!